HOW IT STARTED
After years of working in different coffee bars, we decided in 2016 that it was time to bring specialty coffee to our hometown The Hague. At that time, we noticed that many people still believed that all coffee was the same. Since we knew better, we had to tell the story and get people involved in the world of specialty coffee.
Over the years a lot has changed in the coffee world. Endless difficulties crossed our path, but we kept focusing on our three most important goals. We aim to offer the highest quality coffee while transparency and sustainability are equally important.
To achieve this, we decided to focus exclusively on The Hague and its surrounding cities. By concentrating on this small area, we can give each of our clients the personalized attention they deserve. Since we do everything on a bike we can’t go too far.
We believe that building long-term relationships with coffee farmers begins with paying them a fair price. Together with these farmers, we work not only towards our future but also towards theirs. By doing this we build relationships with farmers all over the world. Relationships that go beyond market prices and are built on trust and future plans for both farmers and roasters. All with the goal of making the best coffee possible.
SUSTAINABILITY
We can make a positive impact by doing all our deliveries by bike or using only recyclable boxes for our business clients. But when farmers continue to overuse water, harmful fertilizers, and outdated varieties, our efforts feel like a drop in the ocean.
We are always exploring options so “they” can continue their journey toward making coffee more sustainable. Over the past few years, we’ve had many meetings with farmers about how to improve coffee quality. We’ve also noticed that, with the growing demand for high-quality coffee, the market is more stressed than ever. Despite this, most of the farmers we work with continue to believe in long-term relationships.
So, even though C-market prices are rising, we will strive to maintain fair discussions with farmers and hopefully keep coffee prices both fair and affordable.
HIGHEST QUALITY
We try to visit all the farms we work with so we can discuss quality with the producers and also talk about future plans. We believe that the farmers play the most important role in producing high-quality coffee. If the green beans aren’t good we will never make a delicious cappuccino. Most farmers we work with are more than aware of the changing climate and already made huge steps in future-proof farming. As an example in Colombia and Peru organic coffee and agroforestry is already completely integrated. All coffee farmers we ever met are willing to produce “good” coffee but it was the global market that demanded more coffee for a lower price. So the biggest problem for bad coffee quality is simply because we want to have cheaper coffee.
We are Lucky that all farmers we know are constantly working on creating a more sustainable coffee production. If you want to know about what they do, swing by the roastery and ask us.
At the roastery, we test all our coffees weekly so we are sure that we deliver coffee of the highest standard. We also try lots of samples from different origins to keep our taste buds sharp and also be aware of new stuff that we need to buy so we can serve you that special coffee you need to taste.
All coffees are roasted on a Dutch handmade Giesen W15 coffee roaster.
TRANSPARENCY
When we talk to farmers, we always like to ask what they need to continue producing good coffee in the future. Irrigation systems and stronger varieties are hot topics, as climate change is a significant concern for them.
On average, we pay around 30% more than the Fair Trade price to all the farmers involved. We visit them as often as we can to strengthen our relationships and build a supply chain that’s stronger than the global market.
WE DON'T DO LABELS
We talk about how to tackle climate change, ever-changing market prices, agroforestry, sustainability, and more, all to produce consistently better coffee quality. However, we don’t dive into the world of labels. Please note that most labels are paid certifications, so obtaining a label means paying for it. Many labels don’t even check quality afterward; they are simply there to fill their own pockets. We talk to all the farmers regularly so we know what they need. Honestly, almost all farmers want to be sustainable, but because we demand cheaper and more coffee, they have to change the way they work. Luckily, we’ve noticed that all the farmers we work with are not only aware of this year’s production but also have plans for the future. They can afford to make these changes because we pay them a fair price!
VISIT THE ROASTERY
Would you like to know more about the roasting process? Are you just curious, or would you like to give us some compliments? We roast coffee every Monday and Friday, so if you’d like to see what we’re up to, feel free to drop by. We can tell you everything you want to know. From farm to cup, we try to control the entire process and we love explaining what we’re working to achieve.
On other days, you can drop by and have a look around the corner. As a small local roastery, we have nothing to hide.
At the roastery, we offer several courses. The “Roast Your Own” is a short introduction to how to roast coffee, where you get to do most of the process yourself. Of course, we’re here to help if everything goes to waste.
Wholesale
We love to deliver better coffee to everyone who’s ready for it. Beginners and professionals, restaurants, coffee bars, offices, or any other place. As long as you’re willing to make the world a little better, we can help you out with beans! If you’d like to serve our coffee, please feel free to send us a message or drop by the roastery. We’re excited to start new collaborations!
Coffeebar
As an extension of our roastery, we have a specialty coffee bar on the Brouwersgracht where you can enjoy our freshly roasted coffee.
Do you like coffee? Feel free to come on over! The bar is a place where everyone is welcome. Whether you’re a beginner coffee enthusiast or a seasoned professional, we love to welcome you. Our goal is to serve coffee that suits everyone’s needs while always being well-sourced and sustainable. That way, we can serve you a coffee that’s fair from farm to cup.
On the menu, we always offer two different espresso based coffees and two different batch brews. These coffees are always seasonal and change over time. One will be a bit more funky and experimental, and the other more recognizable. In addition to all kinds of coffee, we also serve freshly baked, delicious pastries and offer a small but nice lunch selection.
Events
Do you have an event and need good coffee? Send us a message or give us a call. We’d love to serve coffee at your event. We’ve made coffee at hospitals, weddings, schools, beaches, and many other places, so we’re confident we can come up with a plan to make your event one to remember.
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