“Created with a deep love for coffee and
a strong commitment to sustainability”
“Did you know that in the past few years we cycled over 11.000 km in The Hague only
and that we use most off the coffee boxes for already 4 years now”
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Meet Puck, Our star barista, who’s always there making delicious coffees for you all day long. Not only does she work her magic as a barista, but she also things along, bakes delicious goods, and is known for her style, a true fashion queen. Her favorite coffee: is an oat cappuccino.Button
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Last May, we had the pleasure of visiting the beautiful farm of Adiela, where we assisted in processing the upcoming harvest. This bright, washed coffee from Colombia offers delightful notes of honey, citrus, and caramel. We absolutely love it, and we’re sure you’ll enjoy it just as much! Whether you’re brewing espresso, filter coffee, or crafting the perfect cappuccino, Adiela is the ideal choice.Button
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Just a little hint: Christmas is coming, and these make the perfect gifts for any coffee lover. You’ll find them at our coffee bar. Our filter mug with illustrations by @bachthesecond, or a complete filter kit.Button
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After roasting, our coffee will be placed in these gray bins for a brief period before being packed into 250g bags, 1kg bags, or reusable containers, and then delivered straight to your doorstep.Button
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The green beans are ready to be roasted. Laura weighs them before the roasting process begins, where they’ll develop their beautiful golden color.Button
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You’ve probably already noticed we have some delicious new coffees. Adiela is one of our long time favorites, but have you tried El Moral, a natural, and Don Alexis, a washed, both from Costa Rica? We also have a really nice washed coffee from Ethiopia, Chelbesa. At the moment, we’re serving Chelbesa and Wuba on the espresso machine, while El Moral and Tocto, alternating with Chelbesa, are available as a filter batch.Button
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Decaf? Yes, decaf. This natural coffee from Brazil is decaffeinated using the Co2 method, which uses less water while preserving more flavor. Would you like to try a good quality coffee without the side effects of caffeine, this is the one to try. With its creamy, full bodied profile and notes of chocolate and caramelized sugar, you’ll barely notice it’s decaf!Button
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Today marks the last working day for our lovely Sonja, the friendly soul who chats with everyone, experiments with delicious recipes, and bakes like a pro. Thank you, Sonja, for all your hard work and dedication! Wishing you all the best!!🤍 Let’s make today special, stop by for a final cup of coffee from Sonja!Button
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Beginning November 1st, we will have new opening hours: Mon/Fri: Open from 09:00 - 16:00 Tuesday: Closed Sat/Sun: Open from 10:00 - 16:00 Hope to see you soon!Button
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After measuring the moisture content of the beans, it’s time for roasting, which we do three days a week!Button
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One of the first things we do when we receive new coffee bags is check the moisture content of the beans. We do this using this device, which measures the moisture percentage in the green coffee beans. Ideally, you want it to be around 11 percent, this batch has been approved and is ready for roasting.Button
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No matter the weather, rain, snow, or hail. You can stay cozy and dry on our outdoor terrace all winter long.Button
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Keep an eye out for @bachthesecond drawings! You’ll find them not only on our wall but also on our filter mugs available in the shop. And there’s even more to come!Button
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Tomorrow we will be back at Scheveningen Surf Festival at The Shore. Swing by Roast Factory’s prize palace to join the latte art challenge, and compete for fabulous prizes. All for free! Whether you want to showcase your latte art skills or just come by to say hi, we’d love to see you there! ☕️ See you tomorrow!Button
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Even though our name has changed, we still have a delicious Joejoe special in store for you! Chelbesa, a washed Ethiopian with hints of apricot and elderflower. Bright and sparkling, just like the weather.. kidding.. But trust us, you’re going to love it!Button
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Happy birthday to our amazing barista, Puck! 🎉 We hope you have a lovely day. If you see her shining behind the coffee machine today, don’t forget to spread a little extra kindness! 🥳Button
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Roast Factory Spa is now open! But before you grab your towel, it’s just for looking, not lounging. How cool is this?! Big thanks to the creative @bachthesecondButton
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HIRING!! We are Looking for a New Coffee Hero! 🚴♂️ Toon is off to new adventures, which means we’re on the hunt for someone who likes to deliver our coffee. Can you picture yourself cruising through The Hague on a bike, bringing smiles with delicious coffee every Wednesday? And of course, enjoying a fresh cup yourself along the way? Does this sound like your dream job? Then we want to meet you! Do you know someone or think you’re the coffee lover we’re looking for? Send us an email at info@roastfactory.nl and you might just be our next coffee hero! 🚴♀️☕️Button
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We’ve received new coffee from Costa Rica and it smells gooood! #specialtycoffee #thehague #coffeebar #Roastfactory #coffeeroastersButton
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It is easy to forget how much work and effort poured into crafting that perfect cup of coffee before it even gets to us. Steef and Lau visited Colombia to experience the hard work and dedication of the farmers. Every step of the way. All their hard work results in that delicious cup of coffee we love so much.Button
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Did you notice the changes in our coffee bar? We’ve expanded the roastery a bit to create more space for our workshops and make packing our coffee beans a little easier. You can still enjoy your coffee just like before. We think the new setup looks quite “gezellig.” What do you think? #specialtycoffee #thehague #coffeebar #Roastfactory #coffeeroastersButton
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Lau will transform those green beans into the beautiful golden coffee we love so much. #specialtycoffee #thehague #coffeebar #Roastfactory #coffeeroastersButton
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Did you know that our average roasting time lasts 11,5 minutes? #specialtycoffee #thehague #coffeebar #Roastfactory #coffeeroastersButton
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The new coffee bags have finally arrived after some delays. While you might have just gotten used to the colorful coffee bags (we definitely did), we’re always striving to perfect Roast Factory. This includes making changes, like updating our coffee bags. What do you think? #specialtycoffee #thehague #coffeebar #Roastfactory #coffeeroastersButton
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Stock up before you set off! Grab the essentials (Wuba or your favorite beans) for the perfect brew on your camping adventure ⛺️ #specialtycoffee #thehague #coffeebar #barista #latteartButton
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Steef demonstrates the essential art of cleaning a part of the coffee roaster. In this craft, cleanliness is key! Ensuring our roaster gets its daily shine.Button
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We are excited to introduce Adiela Argote to you. Last week, we visited our coffee farmers in Colombia and are thrilled to announce that we have coffee in stock from Adiela, an incredibly beautiful 84-year-old woman. Her plantation is full of fruit trees. For this harvest, we have committed to purchasing all our coffee from Adiela’s farm. The next harvest is just beginning and will be available in the Netherlands by December. Fortunately, we have plenty in stock from her latest harvest.Button
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Did you catch Toon wheelie by? He’s our coffee courier all over The Hague.Button
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When it comes to hunting down the finest coffee beans, these two are on a mission like no other!Button
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A day at the office… Little sneak peek behind the scenes…Button
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Steef and Lau are right on time for the harvest season in Colombia. Visiting one of the farms we get our delicious coffee from.Button
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٭ Funky and at your own risk ٭ Make sure you catch this one! We’ve got another new funky Joejoe special. Real fruit bomb, juicy, crazy. 250g filter bags, only available at Joejoe, the special includes: 25% Kenia 25% Washed Ethiopië 25% Natural Ethiopië 25% Anaerobic washed ColombiaButton
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Roasting Day! We’re giving those beans all the love and attention they deserve.Button
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From sugarcane to compost: Did you know that our coffee comes in 100% compostable bags, dissolving in green waste within about 3 months? Our bags are crafted from PLA, a bioplastic made from lactic acid, and renewable plant resources, like sugarcane, corn, and cassava. We’ve buried one of our bags in the garden to showcase its decomposition process over the next months! So keep posted!Button
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The harvest in Peru is about to begin!Button
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We are roasting three days a week, with a touch of love, as you can see.Button
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Did you know that coffee beans enter the roaster as green seeds? During the roasting process, they transform from a green bean to that golden coffee color we all associate with fresh coffee.Button
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It’s already been a month since we moved to a new chapter. Our new home at the Brouwersgracht!Button
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Check out our website, order your favorite coffee in either 250g or 1000g. Swing by Joejoe at Brouwersgracht the next day (except Tuesday), to pick up your coffee. As a token of our appreciation, enjoy a ‘free bakkie’ on the house!Button
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Freshly roasted, beans from Brazil.Button
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The blends are getting packed for you, to enjoy some fresh coffee at home!Button
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First day of roasting at our new home is a fact, check!Button
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Join us on Friday, March 1st, for the grand opening of Roast Factory on Brouwersgracht! We’re excited to announce our first-ever roasting at our new home, and we can’t wait for you to be a part of this. To celebrate the opening we would like to invite you for a small toast at 5:00 PM - 8:00 PM Join us for some @eiberbier and @funkywines.nl To new beginnings 🍻🥂 See you there!?Button
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The final weeks at Televisiestraat have arrived. Next week marks our last days of roasting here. We’re saying goodbye as we prepare to move to our new home on the Brouwersgracht. Thank you @thenewfarmnl for the past years, we will miss you all, but most of all we are going to miss the elevator ;)Button
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HAPPY BIRTHDAY Happy birthday to the one and only Stefan. Don’t miss the chance to congratulate him when you see him strolling by. To make it an even bigger celebration, Steef’s got a present for you! Buy a limited edition sweater today at Joejoe for €10 instead of €48. Let’s make Stefan’s birthday bash one to remember and show it around! (While supplies last).Button
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ROAST FACTORY IS MOVING Big news is brewing at Roast Factory. We’re thrilled to share that we are moving to Brouwersgracht, where our specialty coffee bar is located. Enjoy a Cortado, Batch brew, or espresso, while taking a look behind the scenes into the world of coffee roasting - all under one roof! Joejoe x Roast Factory, a match brewed in heaven! Stay tuned for more updates. We can’t wait to share the experience with you!Button
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Exactly one year ago, Stefan was in Peru, exploring Lenin’s finca, where he met Eswin Tocto, Lenin’s youngest brother. Eswin is making sure that you’ll be able to enjoy organic coffee this year, directly from his piece of land in Peru to the Netherlands. The new harvest arrived last week, so just a little more patience, and then we can start brewing!Button
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We want to introduce the Toliman, our new harvest, a washed Guatemala—medium body with flavors of Hazelnut and orange zest acidity. #coffeeroasters #roastingcoffee #specialtycoffeeButton
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Happy New Year! We are really happy to share some exciting news to kick off the year! Stay tuned on our Instagram for the latest news and updates. More details coming your way soon!Button
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On behalf of the Roast Factory (and JoeJoe) team, we wish you a Merry Christmas! Hope you all have awesome days with family and friends. Take care and enjoy the Holidays responsibly, unlike our Santa who might have had a bit too much fun;) 🎄Button
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Just as with all our boxes, we provide the option to purchase the coffees individually. So do you like fruity coffee but prefer not to purchase the Same Same but Different box? Our new WUBA might be a perfect match for you. It’s a Natural Ethiopian with hints of hibiscus, jasmine, and dried plum. (Hint for last-minute Christmas shopping). #roasterdaily #brewedition #coffee #roastingcoffee #coffeeroasters #specialtycoffeeroasters #coffeebrandingButton
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SAME SAME BUT DIFFERENT. Ready for something new? Try our Same Same but different coffee box. Meet our WUBA, our new natural Ethiopian. A juicy coffee with hints of hibiscus, jasmine and dried prune. Also, some of you already knew the BOMBE, we want you to meet his little brother, the WASHED version. Bombe is a washed Ethiopian, with flavors of bergamot, rose lemonade, and jasmine. How we like it? For the natural WUBA, we suggest 21g on 300ml, with a 3-minute brewing time. Choose 20g on 300ml, with a 3-minute brew, to get the full potential of the washed Bombe. Click the link in our bio and use code BOMBE20OFF for an exclusive 20% off your Ethiopian purchase! What flavors were you able to recognize?Button
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Morgenochtend zijn weer er weer! Laatste weken om de huidige special uit Colombia te proberen. Passion fruit infused crazy stuff. 🇨🇴 ☕️Button
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It’s harvest season in Peru. New really cool coffee is coming to The Netherlands in February/ March. Experimental stuff from one farmer straight to the roastery. Thanks @finca_churupampa and special thanks to the Tocto familly for producing such an amazing product!Button
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Do you like to make consistent coffee?! This thing does the trick. Always level, always perfect. Slick design, what else?!Button
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Flat white with a natural Ethiopia. 💥 Last years harvest was a banger. But there is only a bit of bombe left. Also interesting, get yourself the same, same but different box. 2 Ethiopian coffees. Same farm, different processing. The good stuff!Button
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We hebben sokken ontworpen! En ja deze wil je 🌞 Winkel only en op=op!Button
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Cortado anyone?! A small milk/ oat based drink. Delicious and smooth especially with the JOEJOE special. Crazy fruity espresso that makes a candy like Cortado.Button
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Yoghurt/ Granola/ Fruit NICE!Button
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19 grams in - 39 gram out. Perfect recipe for this crazy JOEJOE special from Colombia. Lots of tropical flavours like mango and Pineapple. Bit of rose aswell. Not to acidic tho. Go and get it while it lasts!Button
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Most of you already know that we opened up a coffeebar 1,5 week ago. @joejoe_coffeebar is a place to relax, hang out and drink outstanding coffee. Always a Roast Factory coffee and always a Joejoe special. We can’t wait to show you around and let you try some of the best coffee available. Open 5 days a week ( Wednesday till Sunday)Button
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CRAZY NEW COFFEE ALERT!💥 This new Colombian coffee is quite special After the cherries are depulped passion fruit is infused to the coffee. During the anaerobic fermantation microbacteria produce something really special. 🥭🍌🍒🍇 Online soon!Button
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Loading….. @joejoe_coffeebar ☕️ Since the start of Roast Factory we always knew that one day we would open the doors of our own coffee bar. After months off planning and construction we are proud to say that its almost ready! We will update you all soon with more info. #joejoe #coffeebar #thehague #citycenter #specialtycoffee #denhaag #openingsoonButton
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Fresh Colombian beans! ☕️ New stock arrived last week from my first direct trade coffee. We started buying this coffee 6 years ago. After all those years we can say that Meko is not only a farmer but definitely a friend also. Available soon! #meko #nariño #colombia #coffee #colombiancoffee #newstock #availablesoon #rosafloridaButton
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! BIG NEWS ! In a few weeks from now we will open a coffeebar. You voted for the name JOEJOE so @joejoe_coffeebar it is! Follow us on instagram where we post updates about the proces. Already interested in working in the latest coffeebar from The Hague send us a DM. Illustrated by @rommelzolder Logo design by @robin.vrancken #newcoffeebar #thehague #joejoeButton
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Tomorrow the director, assistant roasting and delivery guy celebrates his 34th birthday! 🎂 So starting tomorrow until this Friday 34% discount on all coffee orders with the code: 34ISHETNIEUWE33 All orders in The Hague will be delivered on Saturday. And ofcourse we bring you a cup of coffee! Want wie jarig is trakteert. By the way, today we also have a discount code with 33% discount. Use the code: NOG1DAG33 34 you wont say it right? #discount #33 #34 #stillyoung #coffeedelivery #trakteren #saturday #withacoffee #betterordertoday #zegnouzelfwiewilditnounietButton
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The beginning of your cup of coffee! A beautiful small jasmine like flower that smells amazing. When the plant get rid of this flower it’s starts growing it’s coffee cherry. #thestart #beginning #coffeecherry #flowers #amazing #coffeeplant #peruButton
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It feels amazing to be on the coffee farm again after 2 years off no origin trips. We build a strong relationship in the last 4 days and we can’t wait to work on this in the future years! Many thanks to @finca_churupampa and especially the Tocto family for hosting us! Definitely one of the most amazing family’s I ever met. #naturalhabitat #coffeefarm #finca #peru #peruviancoffee #beautytips #familia #felizañonuevo #beautifulpeopleButton
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Café! ☕️Button
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HOLIDAY’S! 🎄☕️ #shortbreak #holidayseason #coffeetrip #origin #familytime #peru #coffeebeans #orderbeforeitstoolate #ciao #peruviancoffeeButton
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PERU MONTH! The 27th off December we fly to @finca_churupampa and try to work on some problems we faced last year. To celebrate this coffee (which is available all year) we made it even special with a banger discount and a glitter card! Crazy sharp photo made by @drop_of_lemon #organiccoffee #fairtrade #peru #cafe #glitters #highspeedphoto #coffeetrip #christmastreeButton
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New Guatemala is in! Wanna try the first test?! Come on over to the roastery this Friday! #guatemalancoffee #delagente #ownimport #directtradecoffee #delicious #fairtrade #thehague #bakkie #cafeButton
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This coffee from Uganda 🇺🇬 is quite a story. We can’t tell it all but it is definitely worth to taste it. Just to let you know, we were the first ever to buy specialty coffee from this finca four years ago. Go to one of the three @appeltjeeitje070 and let us know if you like it! @zombocoffee @thissideupcoffees #vlierboomstraat #prinshendrikstraat #keizerstraat #denhaag #directrade #oeganda #coffee #farmers #roastery #importButton
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Fresh harvest from Meko (Colombia) finally ready for shipment! Should arrive in about six weeks from now. ☕️ #directtrade #sixyears #morethanever #coffeetrader #fromseedtocup #coffeefarm #freshcrop #delicious #heholetsgoooo⚡️⚡️⚡️Button
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Kookcursus?! Ga naar de @dekookfabriek Je kan er vanaf vandaag ook een lekker bakkie drinken tijdens je cursus!Button
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HIEP HIEP HOERA! Laura is jarig! 🎉🎉 Helaas is ze nu op vakantie, maar alle felicitaties leest ze zeker weten!Button
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Always time for an espresso! Perhaps not anytime soon @dezelfspot but definitely when time is ripe. 📷 @sircle_creative #zelfspot #koffiebar #denhaag #scheveningen #lekkerbakkie #coffeetime #microroastery #espresso #mooiemutsButton
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Let me introduce: TEAM ROAST FACTORY Steef, Lau, Luun en Rob the beauty and the brains behind your weekly beans! #beans #team #roastfactory #directeur #afwasser #bezorger #brander #introduceyourself #bonenbrandersButton
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This weekend we brew coffee @bieslanddagen2022 come on over to @hoevebiesland for a fresh milk cappuccino, some really Dutch fierljeppen or just for fun. Open on Saturday from 12:00 till 17:00. Sunday we start at 10:00! See you there?! #cappuccino #freshmilk #hoevebiesland #synesso #bieslandsepolderButton
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New harvest Guatemala is on its way… for the 6th year in a row we bought coffee from @dlgcoffee picked in December and January. In the roastery around the end of August. What a journey before our job actually starts. #freshcrop #guatemalancoffee #directtradecoffee #farmtotable #harvestseason #coffeebeans #thehagueButton
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NEW COFFEE COMING IN! Super juicy fruity funky stuff from Kenia! Webshop is open for the first test batch orders! Only available for a short period. #blackberry #blueberry #filtercoffee #fresh #harvest #kenia #kenyan #coffee #juicystuff #preorderButton
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Sometimes everything comes together. Farmer, importer, roaster, barista, cafe owners and consumer all in one picture at my favorite place at the beach! Many, many, many thanks to everybody who makes this possible @finca_churupampa for producing awesome coffee @thissideupcoffees for being the best importer out there @proefboutiquedenhaag for make great coffee @theshorescheveningen we love you @teddylaurenn 😘 And at least to everybody at the end off the line for drinking this coffee! Cheers ☕️ #coffee #directtrade #thehague #peru #blessed #scheveningen #whatwedomakesadifferenceButton
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Roast Factory teamuitje dag 2! #milanoButton
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Coffee cupping friday 🥄 #cupping #friday #coffee #roastfactoryButton
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The coffee from Uganda is quite something. In 2020 we were the first to buy specialty coffee from this region that was send to Europe. Thanks to @appeltjeeitje070 and @appeltjeeitje_keizerstraat we were able to buy more in 2021 and this season things will get even better and bigger! The Farmers are working harder than before and we notice the difference in quality. It’s true dat hard work pays off! Keep up the good work @zombocoffee this was never possible without our friends from @thissideupcoffees #ugandancoffee #zombo #nebbi #directtrade #thehague #roastery #haagshoog #microlots #betterandbetter #wewillgetthere #coffeebar #beautifuluganda ☕️Button
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Everyday, all day, we try to make the best coffee possible. From farmer to cappuccino, we are in control. Would you like to know more? Come on over and visit the roastery on Friday. ☕️ @haagshoog @thenewfarmnl @den_haag_centraal #directrade #coffeeaddict #bakkie #koffie #oehoe #denhaag #supportyourlocal #thehague 📷 @robertsmit.photographyButton
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Batch brew! Delicious and super consistent filter coffee. ☕️ every day, all day! #liquidgold #filtercoffee #cocacola #offcoursenot #bakkiepleur #coffeeaday #consistency #sanremonederland #jet6 @robertsmit.photographyButton
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Picked, sorted, roasted and ofcourse packed. All by hand! No compromise, everything to produce super sustainable and delicious coffee! #colombia #coffeeroastery #thehague #freshbeans #localdelivery #byhand #owl #sustainable #pickingcoffee #packaging #biodegradableButton
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Perfectly horizontal for a damn tasty espresso. Perfection! ☕️ #greatcoffee #bettercoffee #bestcoffee #tamping #horizontal #coffeebreak #thehague #espresso #makeitdouble #coffeetimeButton
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So much is happening lately. Good things but also lots of shit is going on. So many things we can do something about but even more that’s to difficult to solve in short time. Hopefully for most of us Corona won’t be to much of an issue anymore. But as some of you know coffee is always behind schedule. If a harvest arrives, farmers are already starting a new cyclus. Unfortunately the new Colombian harvest was expected to arrive last December. But, because of Corona, a shortage in containers occurred. The coffee is ready for export in the harbor of Buenaventura but our friends from @thissideupcoffees are still struggling to organize a container. Lets hope for the best. In the meantime, for all of you, please be aware that having the possibility to drink good coffee is not something to take for granted. ☕️ Cheers! #colombiancoffee #directtrade #covid #corona #containers #shipping #superfairtrade #coffeefarmers #lifeaftercorona #fortheloveofcoffee #granted #specialtycoffee #thehagueButton
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Tomorrow we are open again! Coffee in the morning and beers in the afternoon by our neighbors @eiberbier #bakkiesenborrels #haagshoog #cappuccino #biertje #brewery #roastery #bakkie #totmorgen #thehagueButton
Wholesale
We love to deliver better coffee to everyone who’s ready for it. Beginners and professionals, restaurants, coffee bars, offices, or any other place. As long as you’re willing to make the world a little better, we can help you out with beans! If you’d like to serve our coffee, please feel free to send us a message or drop by the roastery. We’re excited to start new collaborations!
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Roast Factory offers free barista training to all our wholesale partners, ensuring that you and your team can continuously improve your coffee-making skills. Whether it’s basic training, mastering latte art, or any other specialized coffee technique, we offer the flexibility to conduct workshops either at our factory or directly at your location. Together, we work toward creating a brand new coffee experience.
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Opening a new space or looking to replace your old equipment? Send us a message, we’re here to help. We can advise you and assist you in selecting new equipment. Sanremo, La Marzocco, and Wega are just a few of the espresso machines we know well.
We don’t have contracts with any suppliers, so we always search for the best options for your business.
Events
Do you have an event and need good coffee? Send us a message or give us a call. We’d love to serve coffee at your event. We’ve made coffee at hospitals, weddings, schools, beaches, and many other places, so we’re confident we can come up with a plan to make your event one to remember.