“Created with a deep love for coffee and a strong commitment to sustainability”

How it started

After years of working in different coffee bars, in 2016 we decided that it was time to bring specialty coffee to our hometown The Hague. At that time we noticed that lots of people still believe that all coffee is the same. Since we knew better, we had to tell the story and get people involved in the wandering world of specialty coffee.


Over the years a lot has changed in the coffee world. Endless difficulties crossed our path but we always kept focussing on our 3 most important goals. We like to offer the highest quality coffee while transparency and sustainability are both at least as important. 


To achieve this, we decided to focus exclusively on The Hague and its surrounding cities. By concentrating on this small area, we can give each of our clients the personalized attention they deserve. Since we do everything on a bike we can’t go too far.


We believe that building long-term relationships with coffee farmers begins with paying them a fair price. Together with these farmers, we work not only towards our future but also towards theirs. By doing this we build relationships with farmers all over the world. Relationships that go beyond market prices and are built on trust and future plans for both farmers as roasters. All with this one goal to make the best coffee possible.


Sustainability

We can do good by doing all the deliveries on bike or using only recyclable boxes for our business clients. But when farmers keep on using too much water, shitty fertilizers and old variety’s our work is a drop in the ocean.


We always try to explore options so “they“ can continue their quest in how to make coffee a bit more sustainable. Over the past few years we had lots of meetings with farmers about how to create an even better coffee quality. We also noticed that, due to the increasing question of good coffee, the market is more stressed than ever. But nevertheless most farmers we work with keep on believing in long term relationships. 


So even though the C-market prices increase we will manage to keep a fair discussion with farmers and hopefully be able to keep coffee prices fair but also affordable. 


Highest quality

We try to visit all the farms we work with so we can discuss quality with the producers but also talk about future plans. We believe that the farmers play the most important role in producing high quality coffee. If the green beans aren’t good we will never make a delicious cappuccino. Most farmers we work with are more than aware about the changing climate and already make huge steps in future proof farming. As an example in Colombia and Peru organic coffee and agroforestry is already completely integrated. All coffee farmers we ever met are willing to produce “good” coffee but it was the world market that asked for more coffee for a lower price. So the biggest problem for bad coffee quality is simple because we wanted to have cheaper coffee. 


We are Lucky that all farmers we know are constantly working on creating a more sustainable coffee production. If you want to know about what they do, swing by at the roastery and ask us. 


At the roastery we test all our coffees weekly so we are sure that we deliver coffee of the highest standard. We also try lots of samples from different origins to keep our taste buds sharp but also be aware of new stuff that we need to buy so we can serve you that special coffee you need to taste. 


All coffees are roasted on a Dutch handmade Giesen W15 coffee roaster. 


Transparency

When we talk to farmers we always like to ask what they need to keep on producing good coffee in the future. Irrigation systems and stronger varieties are a hot topic since climate change is a big thing for them.


On average we pay around 30% more than the fair trade price to all the farmers involved. 

We visit them as often as we can to strengthen our relationship and build a chain that’s stronger than the global market. 


We don't do labels

We talk about how to conquer climate change, ever changing market prices, agroforestry, sustainability etc etc. All to produce an ever increasing coffee quality but we don’t dive into the world of labels. Please note that most of the labels are paid labels so getting a label means pay for it. Most labels don’t even check quality afterwards and are just there to fill their own pockets. We talk to all the farmers regularly so we know what they need. Honestly, almost all farmers want to be sustainable, but since we want cheaper and more coffee they have to change the way they work. Luckily we notice that all farmers we work with aren’t only aware of this year’s production but also about future plans. They can only afford to do this because we pay them a good price!

Visit the roastery

Do you like to know more about the roasting process? Are you just curious or would you like to give us compliments? We roast coffee every Monday and Friday so if you like to see what we are up to feel free to drop by. We can tell you everything you want to know. From farm to cup we try to control the whole process and we love to explain what we try to achieve. 


All other days you can drop by and have a look around the corner, as a small local roastery we have nothing to hide. 


In the roastery we offer multiple courses, the roast your own is a short introduction on how to roast coffee by doing almost everything yourself. Of course we are there to help if everything goes to waste.


“Did you know that in the past few years we cycled over 11.000 km in The Hague only

and that we use most off the coffee boxes for already 4 years now”

Wholesale

We love to deliver to everybody who is ready for better coffee. Beginners and professionals, restaurants, coffee bars, offices or any other place. As long as you are willing to make this world a bit better we can help you out with beans! Would you like to serve our coffee please feel free to send a message or drop by at the roastery. We love to start new collaborations! 

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Roast Factory offers free barista training to all our wholesale partners. Ensuring that you and your team can continuously improve your coffee-making skills. Whether it’s basic training, mastering latte art, or any other specialized coffee technique, we offer the flexibility to conduct workshops either at our factory or directly at your location. Together we work towards a brand-new coffee experience.

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Opening a new space or do you just want to replace your old stuff? Please send us a text, we are here to help out. We can advise you and help select new equipment. Sanremo, La Marzocco and Wega these are just some espresso machines we know well.

 

We don’t have any contract with any supplier so we just search for the best option possible for your business. 

Coffeebar

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As an extension of our roastery, we have a specialty coffee bar on the Brouwersgracht where you can enjoy our freshly roasted coffee.

 

Do you like coffee? Feel free to come on over. The bar is a place where everybody is welcome. Either if you are a beginner coffee enthusiast or a well-known professional in the bar we love to welcome you. Our goal is to serve coffee that suits everybody’s needs but is always well sourced and sustainable. So we can serve you a coffee that’s fair from farm to cup.

 

On the menu we always have 2 different espresso based coffees and 2 different batch brews. These coffees are always seasonal and change overtime. One a little bit more funky and experimental and one more recognizable.

 

Next to all kinds of coffee we also serve freshly baked delicious pastries and we have a nice but small lunch selection. Most coffees are on the shelf so you never have to worry about your daily coffee fix.

 

Located: Brouwersgracht 4L, Den Haag 






Geopend

Mon, Wed, Thu, Fri
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Tuesday
Closed
Sat - Sun
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Events

Do you host an event and are you in need of good coffee? Send us a message or give us a call. We love to serve coffees at your event. We’ve made coffee in hospitals, at weddings, schools, at the beach and way more places before so we are sure we can figure something out to make your event one to remember.

Training

Are you a home enthusiast, a starter or a professional? I’m sure we can teach you something. Whether it’s a basic barista training, latte art for pro’s or a roast your own, we can help you improve. All training is done in small groups so we can teach you as much and as well as we can.


Currently we are working on our new workshops.

Send us an email when interested.

 

Hope to see you there so we can work on those skills.


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